TikTok engagement rate calculator
Work out a TikTok video’s engagement rate by views, by followers, or both. Free, with no sign-up, and an optional fill-in from a public account.
Two ways to measure TikTok engagement
By views divides a video’s likes, comments, shares and saves by its views. It answers “of the people who saw this, how many reacted?” and it’s the figure most TikTok tools and agencies quote, because TikTok shows videos to people who don’t follow you.
By followers divides the same interactions by your follower count. It’s useful for comparing with Instagram, but it jumps around: a video that reaches far beyond your followers can score over 100%.
Example: 4,800 views, 310 likes, 14 comments, 9 shares and 20 saves makes 353 interactions. By views that’s 353 ÷ 4,800 × 100 = 7.35%. With 1,500 followers, it’s 23.53% by followers.
Where to find the numbers
- Views, likes, comments and shares show on every video. Saves show on your own videos and many others.
- Averages: for an account-wide picture, average your last eight to ten videos rather than picking the best one.
- Fill from a TikTok account above the form fetches followers and an estimate of likes per video (total likes ÷ number of videos). It’s rough, and it can’t see views, so add those yourself.
What changes the rate
The opening seconds matter most: if people swipe away early, few of them react. Replies to comments, a clear reason to share and a question in the caption all help. Bought views lower the rate by views, because they add plays without reactions; a likes package on the same video offsets that. Our guide does buying followers work? explains the trade-off.
One video or your average?
Both are useful, for different questions. A single video’s rate tells you whether that idea landed: compare it with your average and you know whether to make more like it. Your average over the last eight to ten videos is what to quote to a brand or track month to month. Leave out a one-off video that travelled ten times further than usual, or the average will promise more than a typical video delivers.
Worked example for a Swansea bakery account. Its last eight videos averaged 3,100 views, 190 likes, 8 comments, 5 shares and 11 saves: 214 ÷ 3,100 × 100 = 6.90% by views. One video about a sourdough fail reached 41,000 views with 3,900 interactions, which is 9.51%. The fail video wasn’t just luckier; people reacted to it at a higher rate, which is a strong hint about what to post next.
What a bought-views order does to the figure
If you add 2,500 bought views to that bakery’s average video, views become 5,600 with the same 214 interactions: 3.82% by views. The number of plays looks better and the rate looks worse, because bought views come without likes, comments, shares or saves. That is why we suggest pairing any views package with a proportionate likes package, and quoting sponsors from your unboosted average. The TikTok money calculator uses the same by-views rate, and engagement rate explained compares the formulas side by side.