Instagram bio generator
Type what you do and where, choose a tone, and get bio ideas that fit Instagram’s 150 characters, or switch to TikTok’s tighter 80. It runs in your browser and nothing you type leaves it.
Three jobs in a few lines
Most people decide whether to follow within a few seconds of landing on a profile, and they read the bio in that time, if they read anything at all. So a bio that works does three things, in roughly this order:
- Says what the account is. Concrete beats clever. “Hand-poured soy candles, Bristol” tells a stranger more than “bottling cosy vibes”.
- Gives a reason to stay. What will a follower get? New scents each season, a weekly cut-and-colour video, behind-the-scenes from the studio.
- Points to one next step. Shop, book, stream, message. One clear ask is easier to act on than three.
The generator builds every suggestion around those parts, then trims or drops lines until the idea fits. Use the results as a draft and swap in the words your customers or fans would use.
Instagram’s 150 against TikTok’s 80
Instagram gives you 150 characters. TikTok gives you 80, which is roughly one sentence and a call to action. That difference changes how you write:
| Setting | TikTok | |
|---|---|---|
| Bio length | 150 characters | 80 characters |
| Room for | Two or three short lines plus a call to action | One line about the account and a short ask |
| Location | Worth including for local businesses | Usually only if it’s the whole point |
| Where the link goes | The links section under Edit profile | The website field, where TikTok makes it available to your account |
Switch the platform at the top of the tool and the list refreshes with ideas that fit. With TikTok selected you’ll often see the shorter templates, because longer niches or brand names leave no room for anything else. A shorter description of what you do usually unlocks more ideas.
Picking a tone
Polished suits services where trust matters: accountants, dentists, wedding suppliers, tradespeople. Warm fits makers, creators and personal accounts that want to sound like a person. Pared back works for photographers, artists and brands whose grid does the talking. Loud is for accounts that want a bit of swagger, like a gym, a streetwear label or a band. If you’re unsure, read the bio out loud: it should sound like you talking to a customer at the counter.
Examples, before and after
Here’s how a vague bio turns into one that does its job. These are illustrations, not real accounts.
- A Bristol candle maker. Before: “Just a girl who loves candles ✨”. After: “Hand-poured soy candles 🕯️ / Small batches from Bristol / Shop the range ↓”. The second says what, where and what to do next in 60-odd characters.
- A Cardiff personal trainer. Before: “Fitness. Motivation. Results.” After: “PT for busy parents in Cardiff / 30-minute sessions / Book online ↓”. It names the audience, so the right people feel it’s for them.
- A TikTok baker in Leeds. Before: “Baking content and more!!” After: “Sourdough fails and wins, Leeds 🍞 New videos weekly”. That fits TikTok’s 80 characters with room to spare.
The name field does the searching
On Instagram, the bold name line above your bio is one of the things search looks at, and the bio text matters far less. That makes the name field the right place for a short keyword: “Ellie Shaw | Candles” or “Cut & Co Barbers Leeds”. Keep it in plain letters, because styled characters from a font generator are different symbols from the letters people type into search.
On TikTok, people mostly find you through videos on the For You feed rather than search, so the bio is there to convert a curious viewer into a follower. Our guide on how the Instagram and TikTok algorithms work covers what each platform has said about discovery.
Common bio mistakes
- Hashtags in the bio. They use characters and rarely help anyone find you.
- An out-of-date offer. “Summer sale ends Friday” in November looks abandoned.
- A call to action with nothing behind it. “Shop now ↓” needs a working link that opens your shop on a phone, not a homepage.
- Every line styled. Decorated text is harder to read and some screen readers struggle with it. Style one word at most.
- Copying a competitor. A bio that could belong to any account in your niche gives nobody a reason to pick yours.
Bio sorted? The follower count sits right above it.
500 followers, $9.99A sharp bio on a profile with a dozen followers can still read as unfinished. If that’s the gap, our 500-follower package raises the count on one public profile, starting within minutes and spread over a few hours, with a 30-day refill. It changes the number only; the people who like, comment and buy still come from your posts. For a brand-new profile, read our guide for new accounts first.